Snuggle App

Data-driven pet food analytics platform.

TL;DR

Work Type

Individual

Tools Used

Figma, Adobe Premiere

Context

Interaction Design BFA Thesis Project

Timeline

Feb 2022 - May 2022 (4 months)

Background

Smile Paws is a sustainable pet product company based in China, primarily operating through the e-commerce platform Taobao. Recently, the company has set its sights on expanding its product line to the U.S. market through Amazon.

Project Goal

Find a cultural universal visual motif that resonates with consumers in both the Chinese and U.S. markets.

It all starts with a personal (sad) story…

The story begins from a sad but true story: One day I woke up found that my dog completely wasted my bathroom.
After some research online, I found the cause: a canned dog food that I fed him the night before caused sensitivity in his stomach.

The Problem

Historical events have demonstrated that the pet food company is a loosely-regulated market. Besides, some leading brands on the market use cheap ingredients and additives, creating addictive yet nutritionally deficient food products.

Problems pet owners are facing:

The Concept

Snuggle Match is a smart rating system that takes multiple factors into account in order to make the best & most personalized food recommendations: