branding

CCA IxD program guide

A program guide for CCA Interaction Design BFA 2021.

TL;DR

company

California College of the Arts

role

Graphic Designer

Tools Used

Adobe Illustrator, Adobe InDesign

Timeline

Oct 2020 - Feb 2021 (5 months)

Key Constraint

Ensuring alignment with CCA’s existing brand while adding a distinct layer of identity to elevate the Interaction Design program as its own sub-brand.

Project Goal

The Program Guide aims to showcase student work while capturing the distinctive spirit of CCA’s Interaction Design program. My goal is to create a compelling visual experience that invites readers to explore the program more deeply.

Process

I began by studying CCA’s existing brand guidelines to ensure that the new branding elements align with its core principles.

Branding assets

Building on CCA’s existing brand guidelines, I created branding assets for the Interaction Design branch that incorporate vibrant colors to reflect the energy and potential of this young, future-oriented program.

Inspired by Post-it notes and diagrams—staples in UX design—I integrated these elements into the visual language of the program guide to reflect the process-driven nature of the field.